Membership Insights
What makes a network relationship-first?
Many groups promise referrals. A relationship-first network is built differently. Here is what to look for.
The takeaway
Relationship-first networks favor familiarity, trust and shared experiences over referral quotas. Look at how often members meet and how they treat each other.
Transactions versus relationships
Some networking formats track referrals passed each week. That can work for some businesses, but it can also make every conversation feel like a transaction.
A relationship-first community assumes business follows trust, and trust follows time spent together.
Signs to look for
Ask these questions before joining any group.
- Do members see each other regularly in relaxed settings?
- Are there clear rules about conduct and respect?
- Do people introduce each other without expecting something back?
- Is membership curated for fit?
How WGN approaches it
WGN brings business owners and senior executives together through golf outings, dinners and social gatherings. Review the Why WGN page and rules to judge the fit for yourself.
