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Giving and receiving referrals without pressure

Referrals work best when they are earned. How executives can refer confidently and receive referrals graciously.

World Golf Network1 min read
Executives seated at a networking dinner

The takeaway

Refer only people you trust, explain why, and never treat a referral as a debt to be repaid.

Refer with care

Your reputation travels with every referral. Recommend people you have seen do good work or know well.

Receiving well

Make the referrer look good.

  • Respond promptly.
  • Treat the referred contact generously, even if there is no fit.
  • Report back to the referrer.

No scorecards

Keeping score turns relationships into transactions. Give freely; business tends to follow trust.

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