Networking Guides
Giving and receiving referrals without pressure
Referrals work best when they are earned. How executives can refer confidently and receive referrals graciously.

The takeaway
Refer only people you trust, explain why, and never treat a referral as a debt to be repaid.
Refer with care
Your reputation travels with every referral. Recommend people you have seen do good work or know well.
Receiving well
Make the referrer look good.
- Respond promptly.
- Treat the referred contact generously, even if there is no fit.
- Report back to the referrer.
No scorecards
Keeping score turns relationships into transactions. Give freely; business tends to follow trust.
