Relationship Building
When golf is better than a business meeting
Four hours on a course reveals things a conference room never will. Why golf works for building executive trust.
World Golf Network1 min read
The takeaway
Golf gives you uninterrupted time, a shared challenge and a relaxed setting, all of which help people get to know each other.
Time without distraction
A round gives you several hours with a small group. Few other settings offer that much uninterrupted time with busy executives.
Character shows
How someone handles a bad hole, keeps score honestly or encourages others tells you something about how they work. The same is true of how they see you.
Do not force it
The value comes from the shared experience. Pushing a sales agenda can undo it.
Let the relationship lead and follow up afterward.
